NEWS, SOHO TRENDS

August 14, 2013

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After New York, Kate Spade opens a new modern shop in Texas

Attention Texas fashionistas! Kate Space is coming to town!

From Market Street in The Woodlands to the Houston Tanger Outlets, Kate Spade is finding plenty of new Houston places to call home. Now, Kate Spade Saturday, the latest less expensive extension of the brand, is opening in Rice Village this fall.

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The unmistakable sight of Kate Spade Saturday’s signature neon yellow signage on a store window on University Boulevard has removed any secrecy about the upcoming store.

The store promises to continue its appeal to younger shoppers with accessible price points and pieces that are less prim and show more punch than the more mature designs of Kate Spade New York. More convenient for the general customer and lover of Kate’s designs.

That’s not saying a Kate Spade New York shopper won’t fall for Saturday though. Clothing, jewelry, accessories and home goods maintain the same colorful vibes as its big sister, but there’s definitely less structure and more daring in the design.

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Appealing to a younger shopper is evident in the way Kate Spade Saturday merchandises to shoppers. Stores in New York and Japan utilize iPads to list price and product information, encouraging a more hands-on approach to the shopping experience.

Stay tuned on New York Design Agenda while we follow Kate’s adventures to mix design, technology and shopping experience.