Kate Spade is riding the wave of the newest business revolution: “shoppable windows.” A whole new technology explored in partnership with the giant of ecommerce eBay.
The first four of these screens are launching this month in busy parts of New York City, such as the lower east side and Soho. They will sell 30 items from Kate Spade Saturday, a new fashion brand launched this year by apparel retailer Fifth & Pacific Companies Inc.
They’re powered by online retail giant eBay, already a leader in redefining retail. The new screens measure about 9 feet across and 2 feet high and will appear on the front windows of closed stores. Shoppers will be able to touch the screens to order and have Kate Space Saturday products delivered to them within an hour via courier. Payment will be accepted by the couriers through PayPal Here, a mobile payment service developed by eBay. How cool is that?
This is the latest effort by eBay to work more closely with large retailers that are looking to reach more online and mobile shoppers. The company has attracted some large retailers, such as Target Corp, to its online marketplace, while developing mobile shopping technology for other retailers such as Macy’s Inc.
EBay’s “shoppable windows” are an extension of the shift to mobile shopping, according to Steve Yankovich, head of the company’s Innovation and New Ventures group, which developed the technology.
The windows will help launch its new Kate Spade Saturday brand without opening new physical stores, at least initially, according to Chief Executive William McComb.
However, the company also plans to use the technology in existing stores of its other brands, such as Juicy Couture and Kate Spade New York, he added.
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