The vibe of this hotel is so art deco. Sitting on a big avenue in Central NY, the Viceroy Hotel seemed to jump out of the shadows like Batman giving out his very regal yet very gotham comic version of a stylish art deco hotel. Come inside and lets us guide thrgougth the world of Viceroy interior …and we promise no bats.Opened in October 2013, the Viceroy group’s first New York City outpost is the brand’s most sophisticated property to date, with the 57th Street address to prove it. The Roman & Williams–designed hotel takes inspiration from 1930s and ‘40s New York, with subtle Deco details in the bronze fixtures, marble flooring and black and gold trim fabrics. Look up in the lobby and you’ll see a colossal bronze map of New York, with a red dot marking your prime location in the heart of movie set Manhattan.With its geometric structure, black-brick facade and muntined windows, the Viceroy’s built-from-scratch skyscraper would make a fitting HQ for a classic comic-book villain.
The double-height lobby still suggests a mid century aesthetic with lavish use of contrasting Paonazzo marble, sleek leather seating in shades of putty and caramel, and brass-topped cocktail tables. The guests’ library behind the check-in area is stocked with NYC-themed books selected by the designers, and a bartender mixes free cocktail samples on weekdays from 5:30 to 7:30pm. In the snug standard quarters, custom-made iroko-wood cabinets flanking the bed evoke a first-class cabin back when ocean liners were glamorous.Viceroy Hotel Group delivers one-of-a-kind lifestyle experiences that bring together provocative design and intuitive service in some of the world’s most sought-after destinations. Its two distinctive collections of properties – Viceroy Hotels and Resorts and Urban Retreats – redefine the very concept of boutique and luxury hospitality.On 57th Street between Sixth and Seventh avenues, the Viceroy is one block from legendary Carnegie Hall and a short stroll from some prime Midtown landmarks. Just two blocks away is the entrance to the 843 acres of Central Park, with its grassy knolls, picturesque bridges and gurgling fountains. Three blocks to the south you’ll find more than 150,000 photographs, sculptures, drawings and prints at the Museum of Modern Art, not to mention its stellar French-American restaurant, the Modern. Other upscale fare in the vicinity is equally outstanding: Per Se, Jean-Georges and Marea are all within walking distance. And no stay in Midtown is complete without a shopping spree along Fifth and Madison avenues; go for retail therapy at Bergdorf Goodman, Saks and Fendi, to name a few.
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