Luxury Flagship Store + Residences
Plans were announced for a new Giorgio Armani boutique to open at 760 Madison Avenue in New York City. The fully reinvented 97000-square-foot building will held, not only the new flagship store but, also, 19 luxury residences – all of which were designed by Giorgio Armani himself.
COOKFOX – a New York architecture firm that focuses mostly in residential and commercial projects – will serve as architect on the project and redesign the new building to reflect the evolution of the italian brand and to show the many reasons why it is the perfect complement to the Upper East Side.
The Armani brand philosophy and love for the essential are found throughout the interior design of this developing project and translate the ideas of comfort and functionality into elegance. The cultural awareness is there and enhances the close ties the project has with its surroundings.
“New York is one of the world’s major fashion capitals, and Madison Avenue is by definition an iconic luxury location. In the 1980s, when I opened my first Giorgio Armani boutique in Manhattan, I chose this exclusive and refined area because it was perfect for the timeless elegance and attention to detail I wanted to communicate. Today, thirty years later, I still believe this place reflects my philosophy and my aesthetic vision.”
– Giorgio Armani
The proposed project is designed to be in harmony with Madison Avenue’s world-famous streetscape while reflecting the history of the district. The new building’s natural stone materials combined with a series of setbacks and outdoor terraces that break up the massing, create definition from the street and provide a visual connection to Central Park.
“With this special project, I continue the journey I began over ten years ago with my Armani/Casa Interior Design Studio, through which I look for innovative creative solutions that express my personal concept of luxury and refinement, while respecting the local culture and spirit.”
– Giorgio Armani
Rick Cook, Principal of COOKFOX, showed extreme confidence in the project classifying it as a “special project” and “an opportunity to design a modern home for the next generation of Armani’s presence on Madison Avenue”.
The team also includes New York’s premier historic preservation consultants, Higgins, Quasebarth and Partners, and zoning consultants, Greenberg Traurig, LLP, to helo ensure that each aspect of the building design will be appropriate and an equal match for the Upper East Side Historic District.
Plans are that construction will begin in 2020 and is expected to be complete by 2023.
The Armani/Casa line is linked to Giorgio Armani and all of the luxury world elements that follow. Often a synonym for elegance, Giorgio Armani provides a service fully tailored towards private individuals and property developers through its Interior Design Studio.
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